Email Marketing Lead · Klaviyo Specialist · Web Developer

I build Klaviyo lifecycle programs that turn subscribers into repeat revenue — and the sites they land on.

Email marketing strategist and developer for eCommerce brands. I pair automated customer journeys with a builder's eye for how the whole experience gets made, aiming at engagement, retention and measurable results.

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Automation flow

3×

Klaviyo certified: Strategist, Practitioner & Deliverability

Lifecycle flow types built end to end

2-in-1

Marketing strategist + web developer

About

I lead email marketing programs for eCommerce brands, combining Klaviyo automation with the technical background of a WordPress developer and QA specialist.

My work spans lifecycle strategy, campaign execution, deliverability, and the responsive websites and email templates behind them — built to drive engagement, retention and revenue.

Experience

A career at the intersection of email and code.

Head of Email Marketing

— Scalera

Jun 2026 – Present

Lead the email marketing department across multiple eCommerce brands: lifecycle strategy, Klaviyo build-out and team quality reviews. Own Welcome, Cart, Browse, Post-Purchase, Win-Back, Cross-Sell, Replenishment and VIP journeys end to end, with segmentation built on RFM, predictive analytics and customer lifetime value.

Email Marketing Specialist

— Optimizera

Feb 2025 – Jan 2026

Ran end-to-end Klaviyo campaigns and lifecycle flows for eCommerce clients across industries. Built segmentation, dynamic personalization and A/B tests; protected deliverability through list hygiene, spam-complaint monitoring and sender-reputation work.

WordPress Developer

— HNNDES

Jun 2023 – Dec 2025

Built and maintained responsive WordPress sites with Elementor, HTML, CSS, JavaScript and PHP. Customized themes and plugins, integrated forms, booking and analytics tools, and handled QA, SEO and performance.